Out With the Old, In With the New
Generating Google reviews is an important part of keeping your business visible and relevant in today’s digital age. But sometimes it can be difficult to know where to start or how best to collect them. Fortunately, there are a few innovative ways you can make it easier and more efficient to get your customers’ feedback and help build your online reputation.
The importance of Google business reviews can’t be understated. Having a good online presence give businesses the edge over their competitors, and getting those reviews is key to success. It doesn’t have to be difficult though; asking customers for reviews can be made easy with the right strategies.
Read on to find out about how do I request reviews on Google My Business (rebranded to Google Business Profile).
Traditional vs Novel Approach
When requesting reviews from customers, many typical businesses rely on the traditional face-to-face approach. This means that they will simply ask a customer in person for a review and leave it at that. Evidently, this method has its limitations and drawbacks.
For one, it requires the customer to have to go through the process of searching for the business on Google and look for the review form. This is a disadvantage especially for businesses with long or complicated names. Secondly, a busy customer will be unlikely to leave a review because of this hassle. And thirdly, a customer who doesn’t know how to leave a review obviously won’t bother with it.
However, savvy businesses do not limit themselves to the traditional approach; instead, they are proactive in implementing a review generation strategy as part of their digital marketing. This strategy involves making the review collection process quick and easy for customers and businesses alike.
Solutions include sending out automated review requests via emails, SMS text messages, and providing QR codes for customers to easily leave a review–all of which are made available by use of a reputation management tool like RevieWise.
Why Asking for Google Reviews Is Important
Today, more and more customers rely heavily on online reviews to make informed decisions about products or services they are interested in purchasing. In fact, 81% of customers said they read reviews on Google to evaluate businesses in 2021, compared to just 63% the year before. That’s why it’s more important than ever for businesses to ensure they have a positive reputation on the web.
Google business reviews are important for two key reasons: search engine optimization and social proof.
Search Engine Optimization, or SEO, is the process of improving the visibility of a website in search engines like Google. One of the factors that can influence your website’s ranking in Google is online reviews. So, if you’re not asking for Google reviews, you’re missing out on an opportunity to improve your SEO.
Social proof is another important reason to ask for Google reviews. When potential customers see that your business has at least a decent number of reviews from other customers, it helps build trust and confidence in your business. And this leads to more sales and repeat customers.
In addition, reviews give you valuable feedback that you can use to improve your business. You might find out that people are unhappy with a certain aspect of your business, or that they love something that you’re doing. Either way, it’s important to take the time to seek customer feedback and find out what people are thinking.
There’s no doubt that online reviews are important. Google is one of the most popular review platforms, so it’s important to make sure you’re collecting reviews from your customers on Google.
So, how do I request reviews on Google My Business / Google Business Profile? Here’s how!
Collecting Google Reviews, the Smart Way!
Google reviews have a major impact on a company’s reputation. Fortunately, collecting Google reviews has become easier with a reputation management tool like RevieWise available, making it simpler for businesses to get feedback from customers.
1. Email Campaigns. One great way to ask customers for reviews is by using email campaigns. You can create automated emails that go out after they complete a purchase or service with you, asking them politely if they would leave a review on your Google Business page.
This ensures that you are reaching the right people at the right time and makes it easier for your customers too as all they need do is click the link in the email and follow the prompt!
2. SMS Messaging. The use of mobile phones has become an integral part of our lives. From the moment we wake up until we finally hit the sack, it’s impossible to imagine life without a smartphone. Businesses have taken advantage of this trend and are now using SMS campaigns to collect customer reviews from their customers.
Businesses can send out text messages that contain links to the relevant page, making it easy for customers who are willing to share their opinions.
3. QR Codes. This is a great way for businesses to get more reviews from customers. By simply scanning the QR code, customers are automatically directed to the business’ review form, making it easier than ever before to leave feedback. This makes it much simpler for customers who would otherwise not take the time out of their day to navigate to Google, search for the business and find the review page manually.
For businesses that already have a solid customer base, QR codes offer an even greater opportunity. By including them on receipts, flyers or other materials, customers can provide instant feedback quickly and conveniently anytime they desire. Additionally, since QR codes can be scanned by any type of smartphone device, there is no need for businesses to create additional steps in order for their customers to access their review pages.
4. Review Widget. Adding a review widget to your website is an effective way of increasing customer engagement and improving online visibility. A reputation management tool like RevieWise enable your business to add a review widget and start collecting user feedback without any programming knowledge.
With just a few clicks, you can add this on-page feature to your website, allowing customers to leave their reviews quickly and easily.
Conclusion
By implementing these solutions, you can encourage customers to leave their feedback and gain your business more Google reviews with ease. They are quick and convenient for both businesses and customers.
Many businesses find that getting reviews from previous customers is one of the most effective ways to advertise themselves online. Online reviews helps you build trust in potential customers by showing them other people’s experiences. To give your business the best chance of collecting more reviews, be sure to make it as easy as possible for your customers to leave feedback!
The importance of collecting customer reviews is a no-brainer and should be a part of every business’s digital marketing strategy.